One of the hardest tasks in advertising is identifying which group of potential customers to target. Social media remarketing takes the guess work out of targeting. It gives you the opportunity to target customers that have already visited your site and have shown genuine interest in your products or services. So really, it’s more why not advertise to customers on the websites they spend the most time on?
Social media has become a part of our daily lives. Studies indicate that Americans alone spend an average of 3.2 hours per day on social media networks. Plus, 27% of total time spent online in the US is spent on these social networking websites! Social media remarketing simplifies the advertising process and increases desired results by targeting only users who have shown interest in you already.